We deliver efficient and bespoke security solutions for our customers
Diverse market and customer expertise
One of the strengths of G4S is its broad customer and geographic base. We have thousands of customers ranging from small local companies to some of the largest governments and global corporations in the world.
The duration of contracts also varies – from high profile annual contracts, to secure sporting or entertainment events, to 25 year government contracts for the construction and management of prisons.
We pride ourselves on focusing on customer needs and delivering high quality customer services – this is demonstrated in our customer retention rates which average above 90% annually across most regions.
Our goal is to build long-term relationships with our customers so we can help them to:
- Increase their revenues
- Manage their costs
- Manage their risks and protect their critical assets
- Improve the service they deliver to their customers
How we manage our business
At a strategic level, the CEO and CFO monitor the group’s investments by the two main product areas of secure solutions and cash solutions, which have different business models. At an operational level, our business is managed on a geographic basis. We have four major regions and one major division, all with a Regional or Divisional CEO, each with responsibility for around £1.5bn revenues.
Each region has a spread of market and cultural environments – this is a key area of competitive advantage for the group, especially in New Markets.The group executive is responsible for ensuring best practice is shared, setting strategy and policy. The group has invested in key sector expertise and business development capability which can be leveraged across the businesses.
Managing international customers
G4S created its International Accounts Division (IAD) in 2008 to address the increasing needs of global companies to ensure the highest standards of security and safety across operations in multiple countries.
The IAD team has dedicated resources around the world and overall responsibility for administering multinational customer relationships. Regional directors oversee local foreign field operations within their respective region and ensure they are compliant with global policies and standards as well as local regulations.
This unique programme has enabled the group to grow its international accounts base and to win new global contracts in key sectors such as technology, banking and pharmaceuticals.
Top 10 International Accounts Division customers
Leveraging expertise across New Markets
G4S has an unrivalled geographic footprint which has been developed over many years. That means its management has extensive experience of working in sometimes complex environments, and has a detailed understanding of how to deliver business results in these countries.
G4S is able to export its knowledge and experience gained from more mature markets into New Markets, particularly in the areas of product development and outsourcing, which drives market growth whilst often improving standards in the industry.
We're building on strong positions in growth regions.
During 2010, G4S entered the dynamic Brazilian security market. Brazil is the fifth largest security market in the world with estimated annual revenues of around £4bn. The market has sustainable growth expectations supported by excellent economic prospects helped by vast natural resources and some one-off boosts from the 2014 World Cup and 2016 Olympics.
G4S entered Brazil through the acquisition of two systems integration companies – Instalarme and Plantech, both leaders in their areas and with national coverage. Over the course of the next few years, the group intends to expand its security offering to include risk consulting and manned security.
In the last few years, G4S has made a number of capability-building acquisitions in areas such as risk consultancy, systems integration and sector expertise in areas such as Oil and Gas, Utilities and Ports. As a result, since 2008, G4S has invested £800m in acquisitions that contribute significant revenues and profits and will enable the group to generate future growth. All acquisitions are required to meet the group’s stringent return on invested capital targets and are reviewed on a regular basis.